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By J. Dickenson

Australian ladies in ads within the 20th Century captures the tales of ladies operating within the international ads undefined, exploring the real contributions ladies made to the and the function of the in shaping the 'modern' woman.

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Christopherson, interview with R. Francis, 24 June 2014; ‘Careers in the City’, SMH, 28 November 1935, 11; ‘In the News’, The David Jones Store News, September/October, 1963, 180, 1; H. O’Neill (2013) David Jones: 175 Years (Sydney: New South Publishing), pp. 199–204; SMH, 9 May 1974, 10.  Freeman’s Journal, 16 November 1901, 32; SMH, 13 May 1914, 7.  The Weston Company (1922) Australasian Advertisers’ Manual and Newspaper Directory, 1923 (Sydney: Weston), p. 311.  Crawford, But Wait, p. 156.

See also ‘Careers for Women’, Argus, 25 March 1936, 14.  ‘In the Woman’s World’, Daily News, 15 January 1927, 10.  ‘Business – and Nerves’, Cowra Free Press, 12 July 1919, 4.  ‘Marvellous Activity’, Albury Banner, 12 January 1900, 11.  ‘A New Business for Women’, The Dawn, 1 April 1903, p. 14,  ‘Women Advertisers’, Mercury, 4 February 1922, 14.  ‘Women Who Earn £2000 a Year’, Fitzroy City Press, 2 December 1916, 2; C. Frederick (1939) ‘Historical Introduction’, in B. Clair and D. ) Advertising Careers for Women (New York and London: Harper and Brother), p.

27 Another, written by ‘D. M. ’ The first instalment considered girls working in offices at ‘the beginning of the commercial age for women’. Office girls’ ‘lack of responsibility’ could be traced, Shaw argued to ‘that bane of business life, the girl who need not work, but takes a pleasant billet for “pocket money” – usurping the place of others [who need to work]’. 29 At the beginning, she was ‘the entire staff, editor, business manager and advertising manager’. With ‘hardly a penny to her name’ but with ‘courage, talent and conviction of what a woman’s magazine could be’, she built an outstanding success.

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